The chemistry between our director and the famous artist, Evergreen Mak Cheung-ching, ignites during the Shooting of the Intell Finance TVC :
Under Peter’s direction, former-TVB artist Evergreen showed his humour as well as his strength in acting for Intell Finance TVC. Both Peter and Evergreen demonstrated their professional talents as a director and an actor respectively.
Recommended book of Hong Kong Professional Teachers' Union as Top Choice's for Secondary Students 2015-2016 & 2016-2017 :
https://www.hkptu.org/reading/758
Mr Peter Chan, our Director, was recently interviewed by "Hot Gossip" at Phoenix TV, in which he discussed with Ms Michelle Lo about "What is a Director" :
Video link : https://www.youtube.com/watch?v=4SN0_y0Lnqk
Recommendation from Commercial Radio Programme 《讀賣Sunday》 - Director's book 《甚麼是導演是甚麼》 :
https://www.youtube.com/watch?v=vXz7OjZbRGU
News Coverage from Apple Daily [New Release at the Book Fair] "Sharing on How it is like to be a Director!" :
The film and advertising industries have always been fascinating to many. With over three decades of precious experience in the field, Peter shared his practical experience in the book. For instance, tips on how to deal with clients in mainland China; the touching moments behind the scenes of Hong Kong movie star Tony Leung Ka-fai's care ; the vegetarian meal that the director and his crew had to bear while filming the "enchanting paradise" in South Korea; those harsh and poor days with Mr Timmy Yip, the Oscar-winning art director ....
By sharing such blood and tears of being a director, he just wants to reveal "What does it take to be a director”!!
About the Author:
Peter Chan is known as "Big Bro Peter" in the film industry. He graduated from the School of Communication at the then Hong Kong Baptist College in 1986 with a major in film studies. His proficiency in Cantonese, Putonghua, and English has facilitated his wide range of connection to production people from local, the Mainland, and overseas production support. Over the years, Peter has travelled around the world so as to strive for the best quality of his production works.
[New Release at the Book Fair] Apple Daily ‘s Coverage Link to "Sharing on How it is like to be a Director!" :
http://hk.apple.nextmedia.com/realtime/supplement/20150714/53971785
New Released Book by the Director of Orange Club, which shares with the readers on “How it is like to be a Director” :
Being a "Director" has always been mysterious and yet fascinating to the people of advertising industry. However, nowadays in Hong Kong, more and more people claim to be directors. Among those so-called directors, how many of them actually went through the years of harsh and unique training that led Peter to be who he is today?
Peter Chan, the Director of Orange Club, has been dedicated on TVC productions as well as brand building. After striving in his professional path for more than three decades, he has recently decided to consolidate his laughter and tears experience together as a director into a book. They are then incorporated into the latest edition of his newly released book, "What is a Director”, which is finally launched in this year’s Book Fair. Readers can now share his happiness and laughter along the road of success.
Introduction of the Book “What is a Director”:
http://www.red-publish.com/big5/book/2295
Overseas Production in the South Korea for 官字蔘 :
A rough production day at the beach for Lok Sin Tong Caring Fund TVC even under adverse weather :
Shooting of the TVC for Joint Easy under Meiriki-JP brand :
A shooting day with a beauty and a dog :
In the production of TV commercial for 3M Scotch Brite Lint Roller, we managed to sparkle the chemistry between a beautiful setting, a beauty and a dog:
"Junichi" Product Video shooting :
In order to enhance the authenticity of Japanese style for the baby care brand “Junichi”, our filming crews went all the way to Japan for shooting the "Junichi" product video. The studio was also set up with simplistic Japanese style.
Featured interview with Orange Club's expert in television commercials - by Hong Kong Commercial Daily :
Good Timing for SMEs to build Their Brands. Monopoly by Advertising Tycoons Shattered by Small but flexible Advertising Agencies
Seminar on " Brand-building by Television Commercials (TVC)" :
We believe that television commercials are the ultimate weapons to brand-building. Hence, we have been invited by various organisations to be a speaker of seminars on "Brand-building by Television Commercials (TVC)" for owners and marketing people of well-known brands. Through providing case studies on TVCs of numerous international brands, we analysed the "Communication Strategy" and "Psychological Warfare Techniques" embedded in most TVCs while sharing to the audience the most effective means of communication and common mistakes made. It is important to bear in mind that while a good TVC can help to establish a brand, a lousy one can also destroy the brand irrevocably.
Orange Club were invited as speakers by the following organizations: Chinese Manufacturers' Association of Hong Kong cum the Hong Kong Brand Development Council, Chinese General Chamber of Commerce, Federation of Hong Kong Industries, Hong Kong Trade Development Council, Trade and Industry Department, and Hong Kong Productivity Council.
The 5th Top 100 4As Advertising Companies in Greater China Region :
Orange Club ranked 52nd in the List of Top 100 Companies of the 5th 4As Advertisement in the Greater China Region hosted by the International 4As Advertising Association (4aad.com)
Media Coverage by Hong Kong Commercial Daily :
Trade and Industry Department - Seminar on "Brand Building and Video Marketing":
Experts Advise on How to Make Good Use of Online Advertising
Television Commecials and Video Marketing Helps SMEs to Make Their Names Known
Our Director was invited as a guest speaker in theOrientation Camp of HKBU :
The 4th Top 100 4As Advertising Companies in Greater China Region :
Orange Club ranked 53rd in the List of Top 100 Companies of the 4th 4As Advertisement in the Greater China Region organized by the International 4As Advertising Association (4aad.com)
The 3rd Top 100 4As Advertising Companies in Greater China Region :
Orange Club ranked 53rd in the List of Top 100 Companies of the 3rd 4As Advertisement in the Greater China Region organized by the International 4As Advertising Association (4aad.com)
Geely Auto TVC – Awarded by China Advertising Association :
TVC “Geely Auto – Transformers”
Finalist of the Chinese Creative Auto Advertisement 2008, China Advertising Association
Please go to “What We Did” section to view the TVC in our website.
Drainage Services Department: Second Phase TVC “Ball” is available now! :
The second phase advertisement of DSD Northern Hong Kong Flood Prevention Project is now broadcasting on Roadshow. Check it out when you are on a bus!
An Interview in Vol. 50 of 21st Century Advertising :
"I'm Just a Director"
A one-day study trip in Guangzhou was arranged for Peter’s two groups of university students :
As a TVC director and a lecturer of Hong Kong Baptist University and Hong Kong Shue Yan University, Peter Chan offered the university students a one-day study trip in Guangzhou. They visited the famous Post Production House “天訊” and Film Studio “藝影”. The students had a fruitful trip thanks to Peter Chan’s good network.
The second TVC of Drainage Services Department was shot at Centre Street, Sai Wan :
For the second phase advertisement of DSD Northern Hong Kong Flood Prevention Project, Peter Chan devoted his heart and soul, in order to pursue the best result in terms of visual impact.
When “Red” Camera System meets Advertising Endorser Maggie Shiu :
Peter Chan shot the Bio Beauty TVC employing the state-of-the-art “Red” Camera. Under Peter’s director’s eye, Maggie, well known for her tough image in films, showed the other side of her, being a fashionable and healthy beauty.
Media Coverage by China Enterprise News :
The Wisdom in "Brand Building"
An Exclusive Interview in Vol. 271 of Shanghai Business :
The Wonder of Defeating Strong Competitors with Little Effort
An Interview in the Global Market Information Guide (January Issue) :
TV Commercials: The "Fighter" in Brand Warfare
Guest Lecturer at a Training seminar in Shanghai :
Peter Chan was invited to Shanghai Fudan University to act as a guest lecturer at a training seminar. He, as a lecturer himself, gave a great talk despite the barrier of language.
Drainage Services Department TVC shooting: the use of water trucks with road closure to emulate rain effect :
Peter Chan was shooting for the first stage advertisement of DSD Northern Hong Kong Flood Prevention Project. The shooting was a large scale production. To emulate the rain effect, several water trucks were used with the closure of road. The crew including the child actor all got wet. The professional attitude of the child actor was remarkable and respectful.
The 1st Top 100 4As Advertising Companies in Greater China Region :
Orange Club ranked 57th in the List of Top 100 Companies of the 1st 4As Advertisement in the Greater China Region organized by the International 4A Advertising Association (4aad.com)
News Report by Southern Metropolis Daily :
A Revolutionary Advertising Style
Geely Auto TVC: a challenge to VFX :
Peter Chan’s recent large-scale and challenging production work: Geely Auto TVC! The TVC required a high quality for VFX, and the whole TVC was shot in Guangzhou. With limited resources, the pre- and post-production work need to be highly organized and perfectly planned!
Invited by the Hong Kong Trade Development Council as the Guest Speaker for the "Advanced Training Course for Guangdong Enterprises Aiming to Develop in Hong Kong" :
A Featured Coverage in Vol. 597 of Magazin, PCM :
By Making Good Use of the Benefits of Advanced Technology, Video Production is More Cost-Effective
